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Post by account_disabled on Nov 26, 2023 4:54:31 GMT
When in reality they needed time (and a proper workflow sequence) to move forward naturally. throughout the purchasing process at your own pace. Let's see how we help them redefine the stages: Others – company employees, suppliers, other interested parties Subscriber – has signed up but has not yet filled out another form Lead – anyone who has filled out a form OR a contact that has been added to the system via an upload MQL – all conversions except. Competitors, recruiting, contacts categorized by countries or regions that cannot be served geographically or SQL marked as 'Marketing nurture' SQL – You have completed a bottom of the funnel (BOFU) offer (and fit the qualification philippines photo editor criteria) Opportunity – Advanced by Sales (a deal created) Customer – Closed Won Evangelist – this customer is actively referring business to others You will immediately see that Others and Subscribers have been reclassified. There is now a clear distinction between what makes a contact an Other and what makes them a Subscriber. When marketing creates subscriber lists, they will only include contacts who have opted in but have not yet filled out another form. (There are no company employees or suppliers!) When working with any client on a sales enablement activity, we advocate an Advance, Nurture, Disqualify (Y) approach to your lead qualification. This comes into play in the SQL.
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